Top Drawing & Coloring Apps in Australia Q4 2024

In the fourth quarter of 2024, the drawing and coloring app market in Australia saw significant activity across both iOS and Android platforms. Here’s a detailed look at the performance of the top five apps in this category, based on data from Sensor Tower.

Color Pop AI - Coloring Book by MWM experienced a steady climb in weekly revenue, peaking at around $8.5K in the last week of December. Downloads showed a notable upward trend, reaching approximately 12.4K in the week of December 23. Active users also increased significantly, rising from 18.6K to over 31K by the end of the quarter.

Color by Number：Coloring Games from Wildlife Studios saw weekly revenue rise steadily, reaching about $5.8K near the end of December. Downloads peaked at 10.9K in the same period, while active users increased from 19.4K to 26.8K.

Coloring Games for Kids 2-6! by IDZ Digital Private Limited had more modest revenue, peaking at $4.2K in mid-December. The app’s downloads gradually increased, peaking at nearly 3K in the week of December 23. Active users remained relatively stable, with a slight increase towards the end of the quarter.

Disney Coloring World from StoryToys Limited experienced a peak in revenue of $3.1K in the week before Christmas. Downloads rose to over 2.1K in the same week, and active users also increased from 2.2K to 2.6K.

Crayola Create and Play: Kids by Crayola maintained a steady revenue stream, peaking at $2.4K in mid-December. Downloads were more modest, with a peak of 692 in early October, and active users showed a slight decline over the quarter.

These insights highlight the dynamic nature of the drawing and coloring app market in Australia. For more detailed data and analysis, visit Sensor Tower.